Biography

Andrea Bonezzi joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2012.

Professor Bonezzi’s research investigates fundamental behavioral phenomena that can inform marketing practice. He studies consumer judgment and decision-making, and is currently focused on understanding (1) how consumers’ goals and mindsets influence their choices and behaviors, (2) how marketing reward and incentive systems influence consumers’ choices, attitudes and loyalty, and (3) how psychological drives influence word-of-mouth and social transmission of information. Professor Bonezzi's research has been published in leading marketing journals such as the Journal of Marketing Research, Psychological Science, and the Journal of Consumer Psychology.

Professor Bonezzi received a B.S. in Business Administration from the University of Parma and a Master of Business Administration and Management from Bocconi University, both in Italy. He has a Ph.D. in Marketing from the Kellogg School of Management at Northwestern University.

Research Interests

• Consumer Decision Making
• Consumer Goals and Motivation
• Marketing Reward and Incentive Systems
• Word-of-Mouth and Social Transmission of Information

Academic Background

Ph.D., Marketing
Kellogg School of Management at Northwestern University

M.S., Business Administration
Bocconi University

B.S., Business Administration
University of Parma