Joined Stern 2012
Leonard N. Stern School of Business
40 West Fourth Street, 800
New York, NY 10012
Thomai Serdari, Ph.D. is a strategist in luxury marketing and branding. She helps clients launch, grow, and successfully manage luxury brands. She is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market.
Prof. Serdari has been teaching at New York University since 2004. She has developed a variety of courses at NYU, among which: "Cultures of Excess: Product and Fashion Design through Modernity" and "Entrepreneurship in the Business of Art." She also developed the core courses for the Luxury Marketing specialization at the Leonard N. Stern School of Business, MBA level: "The Core of Luxury: Processes, Products, and Strategies through History," "Luxury Branding: Brand Thinking and Experience," and "Luxury Launch: Designing & Marketing a Luxury Product/Project/Enterprise."
Originally trained as an architect at the National Technical University of Athens, Prof. Serdari received her doctorate in Art History & Archaeology from the Institute of Fine Arts, New York University in 2005. She also holds an MBA from the Leonard N. Stern School of Business, New York University, with a specialization in corporate and quantitative finance (2009).
Heavily drawing on her interdisciplinary training, Prof. Serdari launched PIQLuxury, a membership organization that serves as an information gateway to culture, the questions that define it and the trends that will impact the future of creative business, premium and luxury brands.She contributes opinion pieces to Luxury Daily and is the co-editor of the first academic interdisciplinary journal on Luxury: History, Culture, Consumption published by Bloomsbury Press.
Prof. Serdari is one of the main contributors to the LVMH Fundamentals in Luxury Retail: A CPC/Parsons Collaboration, an education program designed to train and provide a wide range of retail skills to Chinese-Americans.
M.B.A., Business Administration, 2009
NYU Stern School of Business
Ph.D., Art History and Archaeology, 2005
Institute of Fine Arts, NYU
M.A., Media Studies, 1997
The New School for Social Research
M.A., Architecture, 1994
The National Technical University of Athens
Thomai Serdari (Editor) (2015)
Luxury: History, Culture, Consumption
Thomai Serdari (2015)
Experiments in Suchness: Hiroshi Sugimoto Silk Shiki for Hermes
Critical Luxury Studies: Art, Design, Media (Edinburgh University Press)
Thomai Serdar (2012)