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The workshop will be held at 44 West 4th Street in the Henry Kaufmann Management Center (KMC) at the Stern School of Business. The sessions will be taking place in conference room 3-110 on the 3rd floor. The luncheon on Friday the 18th will take place in the 3rd floor lounge of the adjoining NYU Tisch building. The reception on Friday will also take place in this room. On Friday and Saturday mornings, a continental breakfast will be available in the rotunda area of the 3rd floor of KMC adjacent to the workshop conference room.
Detailed directions around the KMC and Tisch buildings will be available with your registration documentation
| Friday, November 18th |
7:30am
KMC 3rd floor rotunda |
Continental Breakfast |
8:15am
KMC 3-110 |
Introductory Remarks
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8:30am - 10:15am
KMC 3-110 |
SESSION 1: PRICING
Marketers are from Mars, Analysts are from Venus
S. Gilead, R. HaNegby, N. Levin, J. Zahavi
Retailer Promotional Planning: Improving Forecast Accuracy and Interpretability
M. Trusov, A. Bodapati, L. Cooper
Price Customization Using Price Thresholds Estimated from Scanner Panel Data
N. Terui and W. D. Dahana
Realizing Profits at the Supermarket through Genetic Analysis Techniques
K. Yada
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10:30am - 12:15am
KMC 3-110 |
SESSION 2: APPLICATIONS
Improving Effectiveness of Customer Service in a Cost Effective Way - With an Empirical Application to the Call Allocation Decisions with Out-Sourced Centers
B. Sun, S. Li, C. Zhou
Mining Evolving User Profiles and More - A Real Life Case Study
O. Nasraoui, M. Soliman, A. Badia
Introducing the Right Financial Product to the Right Customer at the Right Time - An Empirical Analysis of Customized and Dynamic Cross-Selling Campaigns
S. Li, B. Sun, A. Montgomery
Data Mining Techniques for Automated Evaluation Of Sales Opportunities: A Case Study
S. Mane, J. Vayghan, J. Srivastava, P. Yu, G. Adomavicius
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12:15pm - 1:40pm
Surdna North
Tisch 320N
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LUNCH & KEYNOTE ADDRESS
The Future of CRM and Research Opportunities
Ronald S. Swift, Worldwide Vice-President of Cross-Industry Solutions Marketing, Teradata (a Division of NCR Corporation)
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1:45pm - 3:30pm
KMC 3-110 |
SESSION 3: SEGMENTATION
A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts
T. Reutterer, A. Mild, M. Natter, A. Taudes
Multicriterion Market Segmentation Using Evolutionary Algorithms
Y. Liu, S. Ram, R. Lusch
Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships
T. Wiesel and B. Skiera
Consumer Product Search with Personalized Recommendations
B. Dellaert and G. Haubl
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4:00pm - 5:45pm
KMC 3-110 |
SESSION 4: CUSTOMER LIFE VALUE
Asymmetric Effects of Usage Behavior on Customer Lifetime Duration
H. Dover and B.P.S. Murthi
Wallet Estimation Models
S. Rosset, C. Perlich, B. Zadrozny, S. Merugu, S. Weiss, R. Lawrence
Dynamic Scoring of Customers using Learning Spatial Choice Models
W. Jank and P.K. Kannan
Automatic Construction of Personalized Customer Interfaces
B. Price, G. Haubl, R. Greiner, A. Flatt
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6:00pm - 7:30pm
Surdna North
Tisch 320N |
RECEPTION & POSTER SESSION |
8:00pm
Sweet and Tart
20 Mott St in Chinatown
btwn Bayard & Worth Sts |
DINNER
* for registered academia and industry participants only. |
| Saturday, November 19th |
7:30am
KMC 3rd floor rotunda |
Continental Breakfast |
8:30am - 10:15am
KMC 3-110 |
SESSION 5: CUSTOMER LOYALTY AND CHURN
The Effect of Attrition on the Growth and Valuation of Innovative Services
B. Libai, E. Muller, R. Peres
Optimizing Web Sites for Customer Retention
M. Hahsler
Improving the Diagnosis and Prediction of Customer Churn
Z. Jamal and R. Bucklin
Successfully Predicting Customer Loyalty Using Company-Internal Transactional Database Information
G. Verstraeten, W. Buckinx, D. Van den Poel
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10:30am - 12:15am
KMC 3-110 |
PLENARY PANEL & CLOSING REMARKS |
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