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CALL FOR PAPERS
2005 International Workshop on Customer Relationship Management:
Data Mining Meets Marketing
November 18-19, 2005, New York City, USA
(www.stern.nyu.edu/crmworkshop)
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This is the first multidisciplinary workshop on Customer Relationship Management (CRM). We aim to bring together researchers and practitioners from technological and business areas to promote an interdisciplinary focus on CRM. In the last decade, CRM emerged to reflect the central role of customers for the strategic positioning of a company. Its goal is not just to offer excellent products and services but to get, keep and grow the best customers and to treat different customers differently. CRM takes a holistic view of customers. It encompasses all measures of understanding the customers and of exploiting this knowledge to design and implement marketing activities, align production and coordinate the supply-chain. CRM emphasizes the coordination of such measures and integration of customer-related data, meta-data and knowledge, and the centralized planning and evaluation of measures to increase customer lifetime value. To achieve these objectives, CRM solutions should integrate marketing, technical, and operational problems into one synergistic system. Although this point of view has been adopted by all the major CRM vendors, including Oracle, Microsoft, Siebel, SAP and Teradata, who develop their CRM products from both technological and marketing perspectives, the academic community primarily focused on the CRM aspects pertaining to their academic disciplines with limited interactions across the disciplines. The aim of this workshop is to break these “technology” and “marketing” silos and to bring together researchers and practitioners from related research communities to interact with one another, to share problems, to present new results and ultimately to generate innovative ideas. We strongly believe that such interactions are crucial for making major progress in this interdisciplinary field. Therefore, in this first workshop, we particularly want to engage researchers from Marketing, Information Systems and Computer Science communities. Strong industrial participation is also expected. To bridge the academic divide between different communities, we encourage researchers from one discipline to focus not only on the CRM problems pertaining to their discipline, but also to address implications for other disciplines arising from their studies.
We invite submissions on the following and other topics pertaining to CRM:
| Customer segmentation methods |
Customers as assets |
| Building customer models and profiles |
Customer retention strategies and campaign management |
| Mining structured, semi-structured and unstructured data |
Generation and management of lists of customers |
| Mining e-commerce clickstream/usage data |
Models and metrics for valuing customers over their life time |
| Event monitoring and triggering |
Interactive marketing and selling strategies and methods |
| Collecting, extracting, analyzing consumer opinion data |
Cross- and up-selling strategies and methods |
| Collecting, integrating, organizing, storing customer data |
Customer service management |
| Personalization and recommender systems |
Managing customer interaction cycle (including Web based) |
| Contact center modeling; analysis of contact center data |
Mass customization |
| Discovering trends and customer intelligence |
Contact management and lead capture |
| Visualization of customer data |
Self-service and e-CRM |
| Methods for building learning relationships with customers |
Flexible (dynamic) pricing |
SUBMISSION GUIDELINES: Submitted papers should not exceed 10 pages, single-spaced, single column, 12 point font, including all figures, tables, and references. Please email your paper in the PDF format to crm.marketing@stern.nyu.edu (marketing track) and crm.technical@stern.nyu.edu (data mining track).
PUBLICATIONS: Accepted papers will be initially published as workshop notes and distributed during the workshop. Expanded and revised versions will be published in a book (Publisher to be announced shortly).
IMPORTANT DATES:
| Submission Deadline: |
June 20th, 2005 |
Notification: |
August 20, 2005 |
| Camera-ready due: |
September, 20, 2005 |
Workshop Dates: |
November 18-19, 2005 |
WORKSHOP CHAIRS:
ORGANIZERS:
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Data Mining
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Marketing
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| Bing Liu, University of Illinois at Chicago, USA |
Eitan Muller, NYU and Tel Aviv University, Israel |
| Myra Spiliopoulou, University Magdeburg, Germany |
Venky Shankar, Texas A&M University, USA |
| Jaideep Srivastava, University of Minnesota, USA |
Joel Steckel, New York University, USA |
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