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CeDER currently has several research tracks. Click here to request more information on research, publications and events related to a specific track or tracks.
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BUSINESS INTELLIGENCE AND DATA MINING
This track focuses on the automated interpretation of large amounts of data that are generated as a by-product of digital commerce. The research focuses both on fundamental issues such as the design of new algorithms for knowledge discovery as well as the effective application of existing machine learning techniques in specific areas of business such as fraud detection, automated investment decision making, and the management of customers, suppliers, and operations.
Track Director -
Foster Provost
Professor of Information Systems
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IT ECONOMICS
This track focuses on the economics of digital goods, systems, and media. It encompasses both research into changes in the fundamental economics of industries transformed by digital technology, as well as studying the economic impacts of digital systems on organizations and society. Specific areas include the pricing of digital goods and the properties of economic networks and electronic markets.
Track Directors -
Roy Radner
Professor of Economics and Information Systems
Arun Sundararajan
Associate Professor of Information Systems
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TECHNOLOGY-ENABLED ORGANIZATIONAL FORMS AND RELATIONS
This track focuses on the creation and management of new organizational forms and relations enabled by the Internet and other emerging technologies. Specific areas include global sourcing strategies, online communities, knowledge management systems, collaborative processes in virtual and traditional teams, and the impacts of new technologies on communication processes in organizations – both real and virtual – and societies.
Track Director -
Natalia Levina
Associate Professor of Information Systems
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INTERACTIVE MARKETING
An important focus of research in the Information Systems Group at Stern is the role of the IT-mediated platforms such as the Internet in influencing firm strategies and consumer behavior. This track focuses on the use of IT for marketing decision-making as well as understanding how customers make purchasing decisions. Specific areas include the economic value of user-generated content in blogs, word-of-mouth and reputation forums, the use of interactive mobile technologies for content creation, the role of search engines in online advertising, how geography influences channel substitution, how browsing behavior can be used for customer selection for brand advertising, and how IT-based price discrimination faciliates targeting and personalization.
Track Director -
Anindya Ghose
Assistant Professor of Information Systems
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SOCIAL NETWORKING
An important focus of research in the Information Systems Group at Stern is the role of information in social networks - its distribution, its diffusion, its value, and its influence on social and economic outcomes. We bring multiple perspectives, from economics, sociology and computer science, to bear on questions of how social networks affect business and society. In particular, our research addresses: Information Diffusion in Massive Social Networks, Organizational Networks and Information Worker Productivity, Social Networks and Viral Marketing, Economic Games on Networks, Predictive Modeling with Networked Data, Economic Influence in Online Social Networks, Dynamic Pricing of Networked Goods
Track Director -
Sinan Aral Assistant Professor of Information Systems
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